Ms. Amanda Harrell joined Invicro in January 2018 as Vice President of Global Marketing. Ms. Harrell brings over 25 years of strategic and analytical marketing experience within the life sciences, healthcare and financial services markets. Ms. Harrell overseas all traditional and digital marketing efforts, public relations, and go-to-market strategies.
Ms. Harrell has served in numerous marketing and business leadership roles at GENEWIZ, Cigna Healthcare, De Lage Landen Financial Services, Fifth Third Bank and Ford Motor Company.
Leading award-winning global marketing teams, Ms. Harrell’s strategic business experience has help corporations realize improved commercial performance, deliver a unique customer centric experience, and launch product innovation via market analytics and competitive intelligence.
Ms. Harrell received a B.S. in Communications from Ferris State University, and attended The University of Michigan for graduate studies.